Preheat oven to 400 degrees.
Roll out puff pastry on parchment paper to about 15 inches wide.
Spread softened goat cheese over the puff pastry.
Mix sugar, brown sugar and cinnamon, in a bowl
Sprinkle sugar mixture on puff pastry
Scatter chocolate chips on puff pastry
.Starting with one end roll the dough tightly into a log shape.
Place in the fridge and allow to chill for at least 30 minutes.
Using a serrated knife, carefully slice ½ inch slices and place on a baking tray.
Place on center rack in the oven, and cook for approximately 15 minutes or until golden brown.
Cool for 5 minutes before adding frosting